ABOUT
OUR STORY
Hustle Sports Group is a sports marketing agency representing athletes for marketing and off-field endeavors.
Founded in 2024, we recognized the need and opportunity to go deeper with the business of elite individual athletes instead of wider by carrying a large talent roster. Rather than process quick transactions, we choose to embrace the importance of authenticity in relationships, fandom, and equity.
Our MissioN
We use the tagline “For the Modern Athlete” for a reason. The business behind today’s athlete is more complex than ever. Hustle was created to better serve and represent the modern athlete by specializing in brand building, partnership development, content strategy, and ultimately revenue generation to build long-lasting business portfolios for top athletes.
THE TEAM
JB Greer
JB founded Hustle Sports Group in 2024 after 7+ years leading sales & marketing for the baseball division of one of the world’s top sports agencies. In his career, he has sold and managed 300+ deals and $30mil+ in marketing, equipment, and endorsement deals with brands of all sizes. His work includes many partnerships that include equity or royalties beyond the traditional paid model. Prior to agency life, JB grew up in the small town of Brandenburg, KY and attended Xavier University.
Addison Berger
A former Division I baseball recruit from the San Francisco Bay Area, Addison earned a B.S. from Vanderbilt University and an M.S. from Columbia University. Addison’s corporate experience includes stops with Williams Racing (Formula 1) and supporting PGA Tour athlete endorsement initiatives at William Morris Endeavor (WME). He joined Hustle Sports Group in 2025 to lead athlete endorsements and brand development.
Bruce Kalmick
As Co-Founder of Hustle Sports Group, Bruce Kalmick is a multifaceted entertainment executive. Bruce primarily works as Founder & CEO of WHY&HOW, a full-service artist management and music company representing acts such as Chase Rice, Whiskey Myers, Tyler Braden, and many more. An industry power broker, Bruce has been featured on Billboard’s “40 Under 40” list, and named a Billboard “Power Player” in 2018 & 2019. In addition to his work in music, Bruce has invested in, advised, and sat on boards for companies across food & beverage, spirits, CPG, and sports industries. He is also a committed philanthropist, supporting several charities such as RBI Austin, The JC7 Foundation, All God’s Children, and many more.
LET'S COLLABORATE
Contact us today and start building your legacy.